The rise of the western market is a great opportunity for Chongqing tricycle industry to fight back. Although the market scale still cannot be compared with mature regions, the distinctive consumption characteristics and the increasing number of users will lay a favorable foundation for the growth and development of the industry. Relying on the inherent advantages in the field of large platoon and heavy load, enterprises will have a great opportunity to achieve a breakthrough in production and sales. There is an old Chinese saying that a strong dragon does not suppress the local snake. Today, with the highly open market economy, this sentence is still applicable. Due to the complex and special geographical and traffic environment in the western region, foreign brands lack in-depth understanding and corresponding countermeasures, which is precisely the advantage of Western Enterprises represented by Chongqing.
If the rise of the western market has sounded the horn of recovery for the reorganization of Chongqing's tricycle industry, the popularity of electric tricycles provides the next breakthrough for the transformation and upgrading of Chongqing's tricycle industry.
At present, the vigorous development of the electric tricycle industry has shown an irresistible trend. Although the tricycle industry in Chongqing has lost its preconceived advantages, it is not too late. Enterprises can still recover the dilemma through a series of measures, strike later and achieve catch-up and development. In fact, many Chongqing enterprises have focused on this industry recently, expanding product lines and improving the industrial chain, in order to realize the all-round development strategy of walking on two legs. However, it is not difficult to enter the third power industry. The key lies in how to realize the perfect counter attack of Chongqing enterprises under the brand pattern that the third power market has initially taken shape. This will be a difficult problem that must be solved on the road of transformation and upgrading of Chongqing tricycle industry.
In addition, at the level of marketing creativity, Chongqing tricycle industry also needs to get rid of the stereotyped traditional image. Abandon the publicity idea of "stupid, heavy and slow" and choose the marketing strategy of "short, flat and fast", which is an important link in the upgrading of the soft power of Chongqing tricycle industry. In the current era of Internet thinking, new media is an important force that can not be ignored. How to make good use of the communication advantages and industry influence of new media will play a key role in improving the market exposure and word-of-mouth effect of Chongqing tricycle industry.
To become the nuclear power of China's tricycle industry, Chongqing tricycle industry still has a long way to go. Nevertheless, we still firmly believe that this once brilliant and confused, but never give up, will play a vital role in the development of China's tricycle industry in the future.
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