Looking back on history, we can find that electric vehicle enterprises had the opportunity to stand on the starting line of "three electric vehicles", but the mistake of strategic judgment destroyed their inherent advantages, which resulted in a difficult situation when entering later. However, the one-sided and superficial cognitive understanding of "three electric vehicles" directly promoted the enterprises to rush to the shelves, being too eager for quick success and instant benefits and ignoring the operation law of the industry itself, Finally, the current situation of "high is not low", which makes people sigh.

  Without the strong boost of the growth pole of diansan, electric vehicle enterprises trapped in the hard struggle of the electric two wheeled vehicle market will have to face a more severe and complex development situation for a long time in the future. Then, is there any chance to save it?

  From the perspective of the development law of the industry, the past few years can only be regarded as the basic groundwork for the transformation of electric vehicle enterprises on the cross-border road. Developing product technology, exploring marketing mode and learning excellent enterprises are what enterprises should do at this stage. However, the high expectation and inflated self-confidence dissipated all this. Instead, they recklessly pursued the rapid growth of production and sales, but the result was a complete failure. The next three years will be a more critical time node for electric vehicle enterprises. If their early development has been at a disadvantage, they must regain confidence at this stage, strive to get back on track, and continuously shorten the gap with the leaders while keeping pace with the development of the industry. In this process, how to deal with the resource allocation between electric tricycles and electric bicycles is also a difficult problem for enterprises.

  It is difficult for electric vehicle enterprises to explore and upgrade the current trend of electric vehicle brand development in 2015. It is not a good time for electric vehicle enterprises to enter the mainstream market. It is not easy for them to explore the new trend of electric vehicle brand development in 2015. In fact, the strength of electric vehicle enterprises is far more than that shown now. The reason for their downturn and backwardness lies more in their ideological mistakes and wrong positioning. In the post high-speed development period of the market, on the basis of gradually understanding the industry law and consumer demand, enterprises have the opportunity to strike after the attack and form a trend of catching up and surpassing.

  The cross-border transformation of electric vehicle enterprises is not just a "ticket game". In their planning, it will be an important booster for the future development of the enterprise. Although it has a slightly unfavorable start, it is a training that must be experienced to success. As the saying goes, "if you want to wear the crown, you must bear its weight". Without strong strength and sufficient confidence, it will decline soon even after reaching the top. Therefore, Whether electric vehicle enterprises can copy the legend in the field of two wheeled vehicles and create another development model in the field of electric tricycles depends on their determination to become the "leading brother".