First, in the final analysis, the competition in the overseas market is the competition of products.

  The competition in the overseas market is not only the competition between Chinese motorcycle enterprises, but also the competition with Japanese, European, American and Indian enterprises. The core of the competition is products. In terms of the African region where Decheng is located, India Bajaj is the biggest competitor of Chinese tricycle enterprises. The domestic policy of banning and restricting motorcycles and the shrinking market have led to the lack of investment in products and technology by Chinese motorcycle enterprises. In terms of commodity planning, product R & D and quality assurance, they are far from Japan, Europe and the United States, and even lag behind Indian enterprises. "Low quality and low price" will only lead to malicious competition in the market, which can only repeat the mistakes of Vietnam, Indonesia and other markets, and it is impossible to realize the sustainable development of overseas markets. Only through in-depth market research, can we develop high-quality products that meet the use habits of local users and the natural environment, so as to occupy a certain advantage in the international competition pattern.

  While China's motorcycle products go global, it is particularly important to establish independent brands, which is the key for Chinese motorcycle enterprises to realize the transformation from "OEM" supply chain to full value chain.

  To go out, we must recognize the differences between local culture and Chinese culture, such as religious belief, mode of thinking, behavior characteristics, etc. only through the modularization, standardization and process of management, promote the localization of human resources and realize the localization of management, can we truly gain a foothold in the local market.

  Only by investing and building factories overseas, exporting surplus and backward production capacity, solving local employment, obtaining local government support and enhancing competitive advantage can we seek long-term development.