Does tricycle need scene experience? Five years ago, this problem will certainly make people feel incredible. After all, for tricycles positioned in means of production and means of transportation, the word "experience" seems to have no intersection. Consumers only need to choose appropriate products according to demand and price and pay to drive away. The layout of stores by merchants is only a simple product display, not to mention the construction of consumption environment. However, today is not the same as before. The times and technology are driving manufacturing enterprises to the outlet of change. At the moment of the inflection point of the terminal market, China's tricycle industry after a decade of rapid growth is undergoing a more profound change - redefining retail, establishing a marketing ecosystem with users as the king, platforms as the king, services as the king, experience as the king, and online and offline integration, forming a new retail strategy to maximize the interests of users.

  Strengthening the store experience of consumers is the focus of the future strategic innovation of tricycle enterprises. In the face of the sales bottleneck in the terminal market, offline stores must be transformed and upgraded. Through the excavation of the experience value of stores and products, we can form a product centered, integrate the brand image, lifestyle, working environment, leisure and entertainment, financial loans and other elements, and provide consumers with an overall scenario consumption scheme that can be experienced. Here, consumers can not only experience the "Dora run" of truck, but also feel the convenience of leisure caravan. When they are tired and sleepy, they can have a sofa to rest; If the budget is not enough, a flexible capital solution will be provided at any time; Products need to be repaired and maintained, and the one-stop service system does not need users to worry... When ensuring the loyalty of middle-aged and elderly users, it increases the viscosity of young consumer groups, plays a strong role in guiding consumers to return to offline stores, and cultivates new consumer demand.