Scanning the survival status of second-line and three brands

  As an authoritative and professional industry media, we know that it is a historical tradition to rank and rank in the tricycle industry. After more than ten years of market baptism, the cruel brand pattern has been formed. Some brands are always unable to be on the front-line stage because of unsatisfactory production and sales, or because of their popularity. However, perhaps they are middle note brands, small systems, able to respond quickly to the market, adjust their pace in the turbulent industry situation, and upgrade and transform the management mechanism, marketing policy, service quality and manufacturing technology level in a timely manner. These actions are slowly changing the competitive situation and even affecting the industry of the tricycles in 2017.

 

  At this stage, the current market situation is that enterprises that have launched their own brands in the early period of rapid development will undoubtedly achieve better develpment, while on the contrary, they are relatively at a disadvantage. Recently, the development trend of "Matthew effect" of oligopoly enterprises in the industry has become more and more intense.

 

  Moreover, more and more talents with professional backgrounds in electric tricycle technology, sales and management have also joined the entrepreneurial army. Because the entry threshold of the electric tricycle industry is low, and these people have mastered channel resources in the early stage, each has its own way. The sharp rise in the production and sales of new electric tricycle brands in the short term has also become a non accidental phenomenon, resulting in unprecedented fierce competition in this industry, The living environment of second tier brands is particularly difficult.

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