Thinking 1: is the development of electric vehicles in a dead end?

  For three consecutive years, there has been a downward trend, production and sales have dropped significantly, enterprise operation pressure has increased, and consumption enthusiasm is lacking... The electric vehicle industry is facing an unprecedented severe development situation. The national economic development has entered the "new normal" period, which will indeed have a certain impact on the market, but the objective facts of the industry itself, such as slow technology research and development, fierce vicious competition and saturation of consumer groups, are the fundamental reasons for the current situation. Impatient enterprises can't wait to turn to other fields and take electric three and low four as another way out for future enterprises. This idea is very prominent at this year's Nanjing exhibition. Does this mean that the development of electric vehicles has entered a dead end?

  The answer is, of course, No. The existence and development of electric vehicles are determined by the needs of consumers. Although they are currently facing market bottlenecks, it does not mean forgetting and elimination. Enterprises should adopt the method of transposition thinking, try to listen to the demands of consumers and work hard on product differentiation. In addition, the innovation of marketing model will also be an important means to help enterprises get out of the quagmire. The industry should think more about the Internet, and there should be more enterprises like Niudian technology. Through the resource integration of traditional channels and mobile Internet, a marketing network covering consumers at all levels should be built. In the face of difficulties, electric vehicle enterprises should be more patient.

Thinking 2: how long can the electric tricycle be proud?

  Compared with the severe situation of fluctuation and decline in the electric bicycle industry in recent years, the electric tricycle seems not to be affected, still maintains a stable development momentum, and the production and sales volume is very considerable. However, it is worth noting that since last year, the growth rate of production and sales of electric tricycles has slowed down. This year, its growth rate hit a new low again. Although it has not stagnated, there are many variables in its future trend, which is difficult to grasp.

  At the Nanjing exhibition, many enterprises regard electric tricycles as an emerging growth pole for future development and strive to get a share in this so-called "sunrise industry". However, in fact, electric tricycles have gone through the stage of high-speed blowout and entered a mature and stable period. The market has begun to show signs of elimination and reshuffle. At this time, is it appropriate for electric vehicle enterprises that are in trouble to choose to enter? Moreover, the electric tricycle market is not an undeveloped "blue ocean", but has been in the fierce competition situation of bayonet popularity. If you are careless, you will lose everything.

  For an industry that is likely to repeat the mistakes of electric vehicles in the future, the next few years will be a crucial moment. No one can ignore the status and influence of the electric tricycle industry, but how long can the electric tricycle be proud of? We still have to make a big question mark in our hearts.