User experience is nothing new for the sustainable development of the current economy and industry, but tricycle enterprises are still unable to effectively control this element, and more people's thoughts still stay on the keyboard and PPT. In the current market dominated by buyers, user experience often determines the future of products and even the future of enterprises. The inspiration and value of design need to take the needs of users as the starting point. Today's real design innovation thinking should aim at the needs of customers in the target market. If we can really understand the different needs of mainstream customers, it will bring greater surprises.

  The design thinking and starting point of all products are always to tap people's deep-seated needs. Industrial design is in the middle of consumers and manufacturers. An important responsibility of enterprises in product research and development is to understand not only the psychology of consumers, but also the needs of operators.

  Many domestic tricycle enterprises design and produce a large number of new products every year, but the hot consumer market does not mean that everyone can become a winner. A large part of those who rush for quick success and instant benefit will die in the near future. The market is hot, but many enterprises do not do well in user experience, which is a key problem. For enterprises seeking breakthrough in the period of transformation and upgrading, the biggest difficulty is that they don't know what to do next, but the competition is no longer based on technology, but based on experience.

  By incorporating the user experience into the evaluation system, we can measure the success or failure of the enterprise from another angle. Liu qiangdong, founder and CEO of Jingdong Mall, said, "Jingdong's competitiveness is user experience. The ultimate goal is to meet customers' one-stop shopping needs and improve user experience. I firmly believe this. Jingdong will insist on making software rather than hardware, because hardware can't see more user experience." Although "user-centered" is not a new concept, over the years, most enterprises only "show" user-centered, which is still based on the enterprise itself in essence. Users have the apparent right to choose and decide. The communication between enterprises and users is still one-way and enterprise centered in essence. It is not difficult to imagine that this kind of user interaction with its own table can not obtain much useful knowledge. When enterprises vigorously carry out technological innovation and cost innovation, they have never considered whether this innovation is the needs of users or the needs of enterprises themselves. In the era of intelligent manufacturing, this enterprise oriented concept will be difficult to survive. Personalized needs require enterprises to truly understand users.

  At present, the development of China's tricycle industry is still in the primary stage, but the objective trend of transformation and upgrading is imminent. In the competition of increasingly homogeneous market competition, user experience may become a magic weapon for enterprises to win by surprise.