There is no doubt that positioning is important for brand development. It can be divided into market positioning, price positioning, image positioning, geographical positioning, crowd positioning, channel positioning and so on. With the development of China's tricycle industry in recent years, whether it is high, medium and low-end products, or facing any regional consumer group in the southeast and northwest, as long as the brand is the first in a certain field, the sales volume is naturally nothing to say.

  Speaking of air conditioning, people will think of Gree; Speaking of jelly, customers will choose Xizhilang first. As for search engine, everyone will go to "Baidu"... This is the effect that the brand expects to achieve through all accessible publicity methods. The goal is to hope that many customers will only remember their own products in a certain market segment, and then occupy people's cognition and form inertial consumption habits. This is "positioning".

  There is no doubt that positioning is important for brand development. It can be divided into market positioning, price positioning, image positioning, geographical positioning, crowd positioning, channel positioning and so on. With the development of China's tricycle industry in recent years, whether it is high, medium and low-end products, or facing any regional consumer group in the southeast and northwest, as long as the brand is the first in a certain field, the sales volume is naturally nothing to say. Even if it cannot reach the volume of Zongshen and Futian in the short term, it can still become the first in a single product. For example, Everest Yaolong created the product category of micro sedan a few years ago, made constant investment, continuously dug deep in the vertical market they are good at, and penetrated into other fields in this process. Now it has achieved a unique performance among the brands in Yanshi plate, Henan Province. Enterprise leaders need to reasonably plan development and overall layout according to their own unique advantages, the stage of economic development and the operation characteristics of the industry, and will eventually gain something.

  The external positioning of the whole tricycle industry usually focuses on "low entry threshold, mixed manufacturing enterprises, low-end connotation technology and lack of product innovation". As for the drivers of tricycles, there are some problems, such as aging and lack of safety awareness. But in recent years, more new "Keywords" are redefining the industry. For example, "subversion", "standardization", "high-end", "automobile quality" and so on. The emergence of these words shows that the whole tricycle industry is moving from grassroots to palace, from barbarism to standardization, from initial simple assembly to advanced manufacturing, and everything is developing in a better direction. Nevertheless, the tricycle will not become a car in the end, because the car lacks the characteristics of people-friendly price, simple driving and flexible operation, which only tricycles can have. Of course, we can't live up to these beautiful words. This is the efforts of several generations of tricycle practitioners for decades. We will always stick to them and continue to brand these words in the hearts of the majority of users in the future.